Insight
The American Express blue trademark are recognised worldwide as symbols of financial security and payment flexibility. With 97 million cards in use, American Express cardholders spent $822bn (£522bn) in more than 200 territories.
The brand offers an array of travel products for consumers and businesses, including credit and charge cards, travel, home and car insurance, plus its Travellers Cheques and foreign exchange services. A brand film was briefed to engage with a social media audience on facebook.
Idea
A heart felt film was briefed to recount peoples feelings of Christmas time spent at home.
Impact
The film was well received by the client – especially the emotional connection that what brought out by the piece.
