There are plenty of businesses that do well in the bad times, and there are plenty of businesses that do badly in the good times.
The trick to staying positive is not to get too distracted by the external events you can’t control, and double down and focus on the things that you can.
Innocent Drinks is known for its upbeat, playful brand.
Founder Richard Reed offers his thoughts on why giving your brand a clear mission helps guide your business by becoming a brand ambassador for the Travelers insurance company. In this social media video, we let Richard explain the power of optimism and the business journey he has been on since Innocents humble begins on a market stall to selling over 1 million smoothies a day.