Insight
Honda aim was to launch their new range of Civic to a younger audience through the relevant digital channels.
This is the Jazz you know and love now updated with a sleek, new style. With its bold stature, you can choose between two variants: the advanced Jazz and the sporty Jazz Crosstar which need to be visualised in the films.
Idea
To honour the merging of BBC Worldwide with BBC Studios, a distinguished physical brand space has been created by our partners Universal Design Studio.
Launched at MIPCOM in Cannes, France, The Pavilion embodies the unmistakably British, bold and creative spirit of BBC Studios.
Idea
Short form film assets where created for a social campaigns whist long form more informative content was created for the main website with a combination of live action and CG.
Impact
“Digital complements TV in terms of extending the long tail and appeals to a younger audience,” Honda explained.
“It pulls people through and sharpens our points in the middle and bottom end of the purchasing funnel.”