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Samsung

World’s First Live 360˚ Virtual Press Conference at Rio 2016

While athletes were winning medals and breaking world records, We were busy delivering the world’s first live 360° press conferences with Olympic athletes. Commissioned by M&C Saatchi, Sport & Entertainment to provide a series of press conferences with Team GB for Samsung UK.

Journalists were virtually transported from London to Rio using Samsung Gear VR headsets. This enabled them to look around the British House and talk live with athletes such as Helen Glover, Sir Bradley Wiggins, Becky James and Sir Steve Redgrave.

The virtual reality press conference was a success and the journalists really enjoyed the experience, feeling as though they had actually been to the British House in Rio.

AGENCY: Atticus Digital

Samsung Gear VR

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GB Team Headquarters in Rio

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Sir Steve Redgrave - Interviewee

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Social Media Post

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Sir Bradley Wiggins - Interviewee

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Selected Works

Range RoverSocial Video

LenovoSocial Video

American ExpressSocial Video

TravelersSocial Video

ExcedrinAugmented Reality

HondaWebsite

Samsung360 Streaming Video

Spike IslandMobile

ASDA360 video

Ask JeevesWebsite

WSETMobile

RedbullOnline Advertising

LoweWebsite

Jacamo Joke ExchangeSocial media

OMG YahooWebsite

BetfairOnline Advertising

Russian StandardOnline Advertising

EE RetailMixed reality

Umbro KeyMobile

Nestlé WholegrainOnline Advertising