World’s First Live 360˚ Virtual Press Conference at Rio 2016
While athletes were winning medals and breaking world records, We were busy delivering the world’s first live 360° press conferences with Olympic athletes. Commissioned by M&C Saatchi, Sport & Entertainment to provide a series of press conferences with Team GB for Samsung UK.
Journalists were virtually transported from London to Rio using Samsung Gear VR headsets. This enabled them to look around the British House and talk live with athletes such as Helen Glover, Sir Bradley Wiggins, Becky James and Sir Steve Redgrave.
The virtual reality press conference was a success and the journalists really enjoyed the experience, feeling as though they had actually been to the British House in Rio.
AGENCY: Atticus Digital
Samsung Gear VR
GB Team Headquarters in Rio
Sir Steve Redgrave - Interviewee
Social Media Post
Sir Bradley Wiggins - Interviewee
Range RoverSocial Video
American ExpressSocial Video
The Prince's RainforestWebsite
Samsung360 Streaming Video
The Damned UnitedWebsite
Jacamo Joke ExchangeSocial media
Russian StandardOnline Advertising
EE RetailMixed reality
Nestlé WholegrainOnline Advertising