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Honda

In spring 2017, Honda launched their new range of Civic and motobikes.
The initial brief was to create engaging content aimed at marketing models such as the HR-V Civic and CB1100 bike aimed at a younger audience and include a big digital element.


“[Digital] complements TV in terms of extending the long tail and appeals to a younger audience,” Honda explained. “It pulls people through and sharpens our points in the middle and bottom end of the [purchasing] funnel.”


Short form film assets where created for a social campaigns whist long form more informative content was created for the main website with a combination of live action and CG.

AGENCY: Digitas Lbi

Car Homepage

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Detail Page

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Bike Homepage

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Detail Page

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Key Art & Imagery

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Selected Works

Range RoverSocial Video

LenovoSocial Video

American ExpressSocial Video

TravelersSocial Video

ExcedrinAugmented Reality

HondaWebsite

Samsung360 Streaming Video

Spike IslandMobile

ASDA360 video

Ask JeevesWebsite

WSETMobile

RedbullOnline Advertising

LoweWebsite

Jacamo Joke ExchangeSocial media

OMG YahooWebsite

BetfairOnline Advertising

Russian StandardOnline Advertising

EE RetailMixed reality

Umbro KeyMobile

Nestlé WholegrainOnline Advertising