In spring 2017, Honda launched their new range of Civic and motobikes.
The initial brief was to create engaging content aimed at marketing models such as the HR-V Civic and CB1100 bike aimed at a younger audience and include a big digital element.
“[Digital] complements TV in terms of extending the long tail and appeals to a younger audience,” Honda explained. “It pulls people through and sharpens our points in the middle and bottom end of the [purchasing] funnel.”
Short form film assets where created for a social campaigns whist long form more informative content was created for the main website with a combination of live action and CG.
AGENCY: Digitas Lbi
Key Art & Imagery
Range RoverSocial Video
American ExpressSocial Video
The Prince's RainforestWebsite
Samsung360 Streaming Video
The Damned UnitedWebsite
Jacamo Joke ExchangeSocial media
Russian StandardOnline Advertising
EE RetailMixed reality
Nestlé WholegrainOnline Advertising