Publicis Chemistry were tasked with creating a more engaging experience in 200 carphones stores for the EE . Their aim was for shoppers to discover for themselves the benefits of EE
We were brought in as Content and Technology SWAT team to create this AR experience; experience using Microsoft Kinect sensors to detect store visitors and enter them into an EE world. The experience offers a number of gesture based interactive content elements that each bring to life a key benefit of the EE network.
We worked closely with Publicis Chemistry to create the eye catching, engaging content. The units will be rolled out across the stores by the end of October and the plan is that the content will evolve over the next two years.
With data capture and analytics built in to track how and what content is engaged with. Giving EE back insight the elements are working best, and allowing us to develop ever better content for future roll outs.
AGENCY: Publicis Chemistry
PRODUCTION: Happy Finish
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