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Betfair

Design of the online advertising to accompany the viral TV spot for the Betfair 'Meet The Ambassadors' campaign.

Betfair boasted footballer Lee Dixon, cricketer Michael Vaughan, rugby player Will Greenwood and National Hunt horse trainer Paul Nicholls as their pundit ambassadors.

The aim of the project was to translate the successful viral they had previously developed based on the 1990’s classic Ferrero Rocher Ambassadors Party into building engagement online.

AGENCY: Moonshine Media

Yahoo Takeover

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160x600px Skyscraper

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300x250px MPU

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Overlay

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728x90px Leaderboard

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300x250px MPU

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Streaming Overlay

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Leaderboard Pushdown

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Mega Banner

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Key Art & Imagery

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Selected Works

Range RoverSocial Video

LenovoSocial Video

American ExpressSocial Video

TravelersSocial Video

ExcedrinAugmented Reality

HondaWebsite

Samsung360 Streaming Video

Spike IslandMobile

ASDA360 video

Ask JeevesWebsite

WSETMobile

RedbullOnline Advertising

LoweWebsite

Jacamo Joke ExchangeSocial media

OMG YahooWebsite

BetfairOnline Advertising

Russian StandardOnline Advertising

EE RetailMixed reality

Umbro KeyMobile

Nestlé WholegrainOnline Advertising