Asda create the UK’s first 360 shoppable video ad for the grocery sector .
Asda has launched a virtual reality Halloween experience on YouTube. The video – which follows the adventures of four trick-or-treating children who wander into a haunted house – is a 360-degree video, perhaps a media first for grocery brands in the UK. When watching from a mobile, tablet or desktop viewers can adjust their point of view in each scene and look around and even, importantly for a Halloween film, behind them. Hosted on Asda’s YouTube channel, the film, when viewed on a mobile phone, also includes shoppable TrueView cards, a new feature recently introduced by Google-owned YouTube, which provide product information and click-to-buy options.
AGENCY: Carat UK
PRODUCTION: Happy Finish
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